As the agency of record for First National Bank of Hutchinson, Howerton+White was asked to help the financial institution re-name and re-brand the Trust Department into a new group offering: Investment Management, Personal Trusts, Retirement Plan Services and Farm Management Services.

While the bank had offered these services for years, the re-organization was aimed to better communicate the range of services available and the level of expertise and experience offered at First National Bank.

Upon the recommendation of Howerton+White, the Trust Department renamed the group “First Wealth Management”, choosing the term most used in the banking industry for these services and combining the power of the “First."

Howerton+White also developed a warm and friendly campaign to appeal to a large segment of the market. Print ads, direct mail and a First Wealth Management web site introduce the services to current customers and residents of Reno County. Custom photography includes beautiful Kansas landscapes, and the messages are welcoming to a wide range of businesses and families. The creative approach ties into the overall bank advertising look while also setting these services apart.