| | Broadcast Wesley Medical Center In Spring 2009 Wesley Medical Center launched a new campaign with the message “Right Care. Right Time.” to highlight Wesley’s performance measures in core strengths. This new spot for Fall 2009 continues the theme and addresses insurance company changes in the Wichita marketplace. Wesley CEO Hugh Tappan appears in the spot, points to key service lines and invites viewers to make the Right Choice: Wesley Medical Center. Print Ad Wesley Medical Center Print ads also feature top level Wesley medical staff and complement the TV and outdoor. The phrase “Right Care. Right Time.” highlights Wesley's performance measures in core strengths, including cardiac care, emergency/trauma services, and new patient care initiatives. Print Ad Wesley Medical Center Print ads also feature top level Wesley medical staff and complement the TV and outdoor. The phrase “Right Care. Right Time.” highlights Wesley's performance measures in core strengths, including cardiac care, emergency/trauma services, and new patient care initiatives. Print Ad Wesley Medical Center Print ads also feature top level Wesley medical staff and complement the TV and outdoor. The phrase “Right Care. Right Time.” highlights Wesley's performance measures in core strengths, including cardiac care, emergency/trauma services, and new patient care initiatives. Outdoor Wesley Medical Center Outdoor boards feature the “Right Care. Right Time.” theme with key Wesley distinctives such as “Largest ER in Kansas”, “World-Class Cardiac Care” and “Patient Centered Care” and direct viewers to the campaign website. Outdoor Wesley Medical Center Outdoor boards feature the “Right Care. Right Time.” theme with key Wesley distinctives such as “Largest ER in Kansas”, “World-Class Cardiac Care” and “Patient Centered Care” and direct viewers to the campaign website. Outdoor Wesley Medical Center Outdoor boards feature the “Right Care. Right Time.” theme with key Wesley distinctives such as “Largest ER in Kansas”, “World-Class Cardiac Care” and “Patient Centered Care” and direct viewers to the campaign website. Interactive Wesley Medical Center A campaign website provides more information about seven of Wesley’s leading areas of care, with a page for each. For instance, this Patient Care page features a quote from Chief Nursing Officer Kathy Neely, an explanation of Wesley’s Patient Care initiatives, a :60 video, and several Medical Minutes previously featured during local newscasts. Broadcast Wesley Medical Center Working with Intake Studios, H+W created two :30 TV Spots for broadcast and seven :60 video segments for a promotional presentation and online campaign website. The spot that leads off the campaign introduces new Patient Care initiatives the hospital is implementing, including Patient Centered Care and an internal Patient Action Line. Kathy Neely, R.N., Wesley's Chief Nursing Officer, appears in this spot. Broadcast Wesley Medical Center Wesley Medical Center's “Right Care. Right Time.” campaign developed by H+W highlights the hospital's commitment to deliver the highest level of medical expertise in the area and promote specific quality and performance achievements. This :30 spot features Dr. Ravi Bajaj, Medical Director of Welsey's Cardiovascular Center, and promotes the hospital's leading quality measures in cardiac care.   d Broadcast Wesley Medical Center Radio, print, outdoor and TV all feature top level Wesley medical staff. Here, Dr. Ravi Bajaj, Cardiology Center Medical Director, is featured in a radio spot that promotes Wesley’s performance in heart care. d Broadcast Wesley Medical Center The “Right Care. Right Time.” campaign for Wesley Medical Center includes high level staff from the hospital. This :60 radio spot features Chief Nursing Officer Kathy Neely introducing new patient care initiatives.  [ Intro ]123456789101112 Right Care. Right Time.
We’re making the right investments in the right technology and the right people for all the right reasons. Right Care. Right Time. Wesley Medical Center.
Wesley Medical Center’s new campaign developed by HWI highlights the hospital’s commitment to deliver the highest level of medical expertise in the area and promote specific quality and performance achievements.
As with previous campaigns the television, radio, print, and outdoor feature the actual medical experts of Wesley — the physicians, surgeons, nurses and medical directors who provide such a high level of care. Featuring the real people of Wesley communicates a personal and corporate commitment to outstanding care.
Working with Intake Studios, HWI created two :30 TV Spots for broadcast and seven :60 video segments for a promotional presentation and online campaign website. The spot that leads off the campaign introduces new Patient Care initiatives the hospital is implementing, including Patient Centered Care and an internal Patient Action Line. Kathy Neely, R.N., Wesley’s Chief Nursing Officer, appears in the spot. A second :30 spot features Dr. Ravi Bajaj, Medical Director of Welsey’s Cardiovascular Center, and promotes the hospital’s leading quality measures in cardiac care.
For a closer look at the campaign, go to wesleyintensivecaring.com
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