As with many downtowns across America, Wichita is making strides to revitalize the area and make the core of the city vibrant once again. H+W has created a revitalized brand for Wichita Downtown Development Corporation, as well.

When a new downtown arena sparked public interest and media attention on downtown parking, H+W helped WDDC and the City of Wichita make finding available parking easy. The “Where To Park?” marketing campaign included a graphic representation of the question ?2P. The campaign included an online interactive map, a mobile version of the map, billboards, parking lot signage, bus transit signage and free printed maps throughout the city.

WDDC is also spearheading the effort for a downtown Master Plan. It’s vital to engage business leaders, downtown residents, and the general public in the process of creating the plan. H+W developed an ad template and look that connected all marketing efforts and messaging about these events, employing print ads, postcard direct mailings and email invitations. The effort has been highly successful, with attendance at Master Plan events greater than anticipated.