| | Television Credit Union of America “Home Equity Credit Crunch” began airing during coverage of the 2010 Winter Olympics. The :30 spot promotes the option of a home equity loan from CUoA as other financial institutions tightened credit policies.
H+W designers produced the ad with simple motion graphics. White folded paper transformed into visual elements that illustrated the voice over. The spot provided a friendly and straightforward message that contrasted with other financial marketing. Television Wesley Medical Center In Spring 2009 Wesley Medical Center launched a new campaign with the message “Right Care. Right Time.” to highlight Wesley’s performance measures in core strengths. This new spot for Fall 2009 continues the theme and addresses insurance company changes in the Wichita marketplace. Wesley CEO Hugh Tappan appears in the spot, points to key service lines and invites viewers to make the Right Choice: Wesley Medical Center. Television Wesley Medical Center Working with Intake Studios, H+W created two :30 TV Spots for broadcast and seven :60 video segments for a promotional presentation and online campaign website. The spot that leads off the campaign introduces new Patient Care initiatives the hospital is implementing, including Patient Centered Care and an internal Patient Action Line. Kathy Neely, R.N., Wesley's Chief Nursing Officer, appears in this spot. Television Wesley Medical Center Wesley Medical Center's “Right Care. Right Time.” campaign developed by H+W highlights the hospital's commitment to deliver the highest level of medical expertise in the area and promote specific quality and performance achievements. This :30 spot features Dr. Ravi Bajaj, Medical Director of Welsey's Cardiovascular Center, and promotes the hospital's leading quality measures in cardiac care.   d Radio Wesley Medical Center Radio, print, outdoor and TV all feature top level Wesley medical staff. Here, Dr. Ravi Bajaj, Cardiology Center Medical Director, is featured in a radio spot that promotes Wesley’s performance in heart care. d Radio Wesley Medical Center The “Right Care. Right Time.” campaign for Wesley Medical Center includes high level staff from the hospital. This :60 radio spot features Chief Nursing Officer Kathy Neely introducing new patient care initiatives. Television Museum of World Treasures In order to strengthen the MOWT's reputation for a quality, exciting and educational experience, H+W created a TV spot to showcase the “treasures” of the museum. Working with Intake Studios, the spot features a layered, weathered look with actual photography of the artifacts, “stamp” style graphics and sound effects that bring various periods of history to life. Television Kansas Air National Guard The Kansas Air National Guard unit located in Wichita was the first in the country to convert to an all-intelligence mission. H+W created a campaign, including three TV spots, that played locally before, during and after the Super Bowl. The TV spots feature declassified intelligence footage, sample “twitter” accounts of a day on the job, and computer-screen style lettering and graphics. Television Kansas Air National Guard The Kansas Air National Guard unit located in Wichita was the first in the country to convert to an all-intelligence mission. H+W created a campaign, including three TV spots, that played locally before, during and after the Super Bowl. The TV spots feature declassified intelligence footage, sample “twitter” accounts of a day on the job, and computer-screen style lettering and graphics. Television First Council Casino The newest casino in Newkirk, Oklahoma, First Council Casino is by far the most lavish. To introduce this new option for entertainment, H+W emphasized the casino’s first-class amenities, including the area’s only buffet dining and the beautiful interior design. An old-Vegas, lounge-style music track sets the mood for an invitation to enjoy all the Firsts from First Council. Television Wichita Downtown Development Corporation H+W created four television spots to follow the current brand promise of WDDC: Life Happens Here. The series of spots feature images of Downtown in all its variety — from construction zones to espresso machines — set to a jazz guitar beat. The first spot launched on Thanksgiving Day 2007, a time when TV viewing is high. The launch coincided with the excitement and retail marketing push of the holiday season. Television Wichita Downtown Development Corporation H+W created four television spots to follow the current brand promise of WDDC: Life Happens Here. The series of spots feature images of Downtown in all its variety — from construction zones to espresso machines — set to a jazz guitar beat. The first spot launched on Thanksgiving Day 2007, a time when TV viewing is high. The launch coincided with the excitement and retail marketing push of the holiday season. d Radio Wichita Downtown Development Corporation This 30-second spot first ran the day after Thanksgiving, following the TV debut on Thanksgiving Day. Otherwise known as the busiest shopping day of the year, the radio buy targeted thousands of area residents out and about, listening to the radio as stations began playing holiday programming. The spot positions Downtown Wichita as the place to live, work and play as part of the "Life Happens Here" campaign. Television Aviation Tech Center H+W worked with broadcast partners in Dallas, Texas to create a visually dynamic spot aimed at moving workers to high paying jobs fast. The visuals communicate just how far the ATC training can take graduates. Television Wichita Area Technical College H+W created a cost-effective series of television and radio spots to air in open enrollment periods. The ads include high energy voice overs and carry the “Get Trained to Get Paid” theme featured in other promotional materials. Television Wichita Area Technical College H+W created a cost-effective series of television and radio spots to air in open enrollment periods. The ads include high energy voice overs and carry the “Get Trained to Get Paid” theme featured in other promotional materials. d Radio Cowley College Cowley Dynamite
Small classes, low tuition, close to home … lucky! H+W developed two spots that used popular phrases from the hit movie to drive interest in enrollment for Cowley College. “Get some skills. Gosh!” d Radio Cowley College Cowley Dynamite
Small classes, low tuition, close to home ... lucky! H+W developed two spots that used popular phrases from the hit movie to drive interest in enrollment for Cowley College. “Get some skills. Gosh!”  [ Intro ]123456789101112131415161718 30 to 60 seconds isn’t a lot of time to make a lasting impression, but it’s enough. Television has the power to make a deep connection with the audience. The combination of sound, words and images reach out and touch us, move us, stop us or redirect us. At H+W we have scripted, written, directed and produced television spots for local and national clients. Our goal is always the same: to tell the story of your product or service in a way that will connect, move and impact the market.
The radio market, just as all other mass media, is increasingly segmented. The good news: you can talk directly to the hot country 22 to 35.5 year olds in a suburb of Dallas. The challenge: how do you put together a buy with a wide reach? H+W partners with experienced media pros who know all the formats, the numbers, the possibilities. Radio can be a cost-effective way to make a big impact on a screaming deadline. And radio can be an important tool in building overall awareness and brand strength. Make an announcement. Drive traffic. Take your case to the people with people who know how to rule the air.
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