| | Annual Report Sunflower Foundation This direct mail piece is actually an annual report preview. The brief content provides an intriguing overview of the year and encourages readers to go online for the full report.
The overall concept of “Growing Season” was created to reinforce the position the Foundation as an agency for change and growth in communities throughout Kansas. Visually the report harkens to an old farmers' almanac and the time-tested idea of a best time and place to sow, nurture and harvest. Annual Report Sunflower Foundation The theme “Growing Season” worked on multiple levels, including highlighting three leaders, from three different Kansas communities, who participated in the inaugural Sunflower Foundation Advocacy Fellowship class. Annual Report Sunflower Foundation This abbreviated annual report preview recognized the accomplishments of highlighted leaders as they tell of their own “season of growth”. The direct mail piece invites recipients to go online for the full feature stories and traditional annual report elements. Annual Report Sunflower Foundation The annual report preview included an enclosed seed packet containing “tips”, challenging them to sow the seeds of growth within their own communities. Event Poster Bartlett Arboretum The arboretum's annual Tree House Concert Series was given a specific identity to carry from year to year. The poster and direct mail pieces reflect a hand-crafted hatch print style that picks up on the overall brand look. The overall brand developed for the Bartlett Arboretum focuses on natural elements. Even the typography has the look of aged wrought-iron. Event Invitation Bartlett Arboretum The 2008 Christmas Card is designed with a weathered collage of recycled Victorian-era visuals that captures the nostalgia and warmth of the season. Event Invitation Bartlett Arboretum When arboretum residents Robin Macy and Ken White wed, they announced the event afterwards with oak-veneer, block-printed postcards mailed to friends. Event Invitation Bartlett Arboretum The arboretum's annual Summer Solstice Garden Party is a Gatsby-esque style gathering complete with white linen clad guests and croquet on the lawn. The invitation captures the spirit with weathered tones and the distinctive wrought-iron style typography. Annual Report Wichita Downtown Development WDDC needed a look and a message to capture the exciting progress of Wichita's downtown. The group was hosting an inaugural lecture series featuring a nationally-known urban development expert, and wanted the public to attend to learn more about accomplishments and initiatives. An annual report included past development plans and a look toward the future. The theme? Momentum. The look? Vibrant, bold and exciting. The result? More than 800 attended the momentous occasion. Event Direct Mail Wichita Downtown
Development Corporation This oversized, two-sided postcard mailer followed the design of the annual report and served as the invitation to the annual inaugural lecture series. More than 800 Wichita residents attended the momentous occasion. Branding/Identity Positive Directions, Inc. As part of an overall re-branding effort for Positive Directions, H+W created a new logo with a warm red and grey as the new brand palette. The design is modern and clean. Both the colors and design are reflected in all new identity materials and a new web site, also completed by H+W. Poster Positive Directions, Inc. For the fifth year, H+W created the event poster and materials for AIDS Walk. The distinctive ribbon logo is placed among nature-inspired designs in the shape of a shoe’s sole, tying into the event theme, “lend a sole.” The graphic elements that surround the logo are those one may see as they walk during the event. T-Shirt Positive Directions, Inc. For the fifth year, H+W created the event design, t-shirt, poster and materials for AIDS Walk. The distinctive ribbon logo is placed among nature-inspired designs in the shape of a shoe’s sole, tying into the event theme, “lend a sole.” The graphic elements that surround the logo are those one may see as they walk during the event. Branding/Identity Cat Hospital of Wichita A streamlined, cool cat graphic offers a brand direction for the Cat Hospital of Wichita’s new business identity materials and web site. Annual Report Sunflower Foundation, Inc. The 2008 Annual Report, “Stronger Together: Sharing Ourselves to Strengthen Us All”, highlights the work of the health care organizations helped by the Sunflower Foundation. The foundation believes that an idea that affects positive change in one part of the state can provide guidance to a community far away. The theme inspired the visual direction. Stitches throughout the piece illustrate the strength of the connections in part brought about by the Sunflower Foundation. Corporate Direct Mail First National Bank of Hutchinson Fresh, friendly graphics grace a series of birthday, congratulations and thank you cards to be sent to friends and customers of the First National Bank of Hutchinson. Customer Direct Mail First Wealth Management / First National Bank of Hutchinson This multi-fold piece introduces customers to the bank’s First Wealth Management department offering: Investment Management, Personal Trusts, Retirement Plan Services and Farm Management Services. Custom photography includes Kansas landscapes. The color scheme — a different color for each area of service — ties directly to a series of print ads, web site and an overall brochure. Outdoor First National Bank of Hutchinson Each August, FNB of Hutchinson invites customers to participate in a back-to-school supply drive to collect materials for families in need. The bank wanted a way to promote overall services during August that would also tie into the back to school theme. H+W created billboards and in-store graphics modeled after a chalkboard, and continued the “First Choice” brand message. Full Page Ad Wesley Medical Center Print ads also feature top level Wesley medical staff and complement the TV and outdoor. The phrase “Right Care. Right Time.” highlights Wesley's performance measures in core strengths, including cardiac care, emergency/trauma services, and new patient care initiatives. Outdoor Wesley Medical Center Outdoor boards feature the “Right Care. Right Time.” theme with key Wesley distinctives such as “Largest ER in Kansas”, “World-Class Cardiac Care” and “Patient Centered Care” and direct viewers to the campaign website. T-Shirt Wesley Medical Center The Wesley Medical Center 5K Run offers an annual opportunity to create a look to reflect the specific characteristics of a particular year's race. The run began at Botanica, The Wichita Gardens, and ended with a flat-picking concert for entrants. H+W created this design by pulling elements from the decorative filagree patterns that appear on the peghead of banjos, and incorporating organic florals with the instrument. Event Poster Museum of World Treasure For its new fundraising event, the Museum of World Treasures in Old Town chose as a theme, “A Night on the Nile”. H+W developed a look for the event that incorporates actual Egyptian artifacts (treasures) on display at the museum. The martini glass image is meant to convey a classy, upscale event. The parchment texture and hieroglyphics are reminiscent of antique documents. Branding/Identity McGinnis Marketing H+W created this vibrant identity for a marketing business focused on bringing a group of experts together for each project, generating ideas that would emanate from this small group. The unique “MM” initials provided the spark of a design. Using the familiar metaphor of a lightbulb as the symbol for ideas and energy takes on new life when the “M” becomes the filament in the bulb.  [ Intro ]1234567891011121314151617181920212223 A piece of paper can be a powerful thing. It can declare independence, end a war, guide you across a continent, lay out a tune everyone will be singing tomorrow, or save you 50 cents on a fries and Coke.
Creating meaningful brochures, folders, print ads, posters, billboards, direct mail pieces, event invitations, and newsletters are all effective ways to communicate. Choosing the appropriate print medium for your particular marketing goals is key to putting this power to work for you. At Howerton+White we’ve never penned and printed a revolutionary document, but we routinely produce advertising that connects our clients’ products and services with the needs and wants of consumers. Power to the paper!
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