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WDDC needed a look and a message to capture the exciting progress of Wichita's downtown. As Downtown Wichita develops a Master City Plan, the site will inform current and potential residents about the progress. Visitors are invited to join public forums, blog about downtown issues and sign up for e-news updates.

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Howerton+White worked with WDDC and the City of Wichita to develop an online interactive map … then a mobile version of the map for use on smart phones. Both versions of the map allow users to quickly find parking lots available for downtown events, area restaurants, hotels, shops and more. Where to park? Go to parkdowntown.org.

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Tying into the revamped WDDC website, H+W incorporated the visual brand elements found online in all print and marketing pieces, too. Beginning with an Inaugural Annual Lecture event, H+W created the theme “MOMENTUM” for all WDDC efforts related to downtown revitalization. This was the theme for the 2009 Annual Report. Vibrant, bold and exciting colors and images helped build excitement for the momentous effort ahead.
 

H+W created postcards, full color print ads and email invitations for each event in the Master Plan process. In this way, WDDC was able to “build Momentum” for each and every event with timely communications to their target audiences.
 

WDDC ads, postcards and emails also included a signature headline style. Beginning with the annual meeting in 2009, the word MOMENTUM became the theme of WDDC efforts. And, within this word, MOMENT was bolded to highlight the message that “this is the moment” for Wichita to move forward with downtown revitalization. Subsequent ads, emails and postcards follow this message and type treatment.
 

The INTRUST Bank Arena opened in downtown Wichita in January 2010. H+W created a print ad for WDDC, one of the driving forces behind the arena, to announce the grand opening. The ad was an opportunity to further position WDDC as a force of good in the city's center, helping to provide “front row” access to top-tier entertainment and attractions.
 

H+W helped make it easy for downtown visitors to find parking. The “Where To Park?” campaign included a graphic representation of the question ?2P. The campaign included an online interactive map, a mobile version of the map, billboards, parking lot signage, bus transit signage and free printed maps.

H+W developed a system of portable signs for use at the entrance to downtown parking lots. Because many lots are available for only certain events and on certain days, the signage needed to be easily transported, and reflect various prices. Designed primarily for wayfinding, they also have great curb appeal. The signs portray the same look as the campaign, making it easy to go from printed map to online mobile map to an open parking spot.
 

H+W, The City of Wichita and WDDC created printed maps, free to the public, available at all area QuikTrip stores. The simple, one-fold brochure carried the then-recognizable ?2P graphic also seen on billboards and signage. Inside, a detailed map continued the color scheme of the online interactive map, helping educate residents about the options for event parking downtown.

H+W secured a new URL — parkdowntown.org — to direct to the existing interactive map page on WDDC's website, downtownwichita.org. Bus ads helped create awareness of the URL, and encouraged use of city transit from parking lots to the event venues.